Faculty and Staff

College / Department

College of Business Administration

Teaching Areas

International Business, Selected Topics in Management, Marketing, Social Media, Business Communication

Research Areas & Interests

Sustainability and Innovation, Strategic Human Resource Management, Business and Industry Applied Research, AI in business, AI in research, Sustainable Business, Business Incubator

Education

Doctor of Philosophy, 2015
University of Liverpool, United Kingdom

Doctor in Management, 2006
Liceo de Cagayan University, Philippines

Master in Business Management, 2008
Capitol University, Philippines

Master in Public Administration (Plan A), 2000
Mindanao State University, Marawi City, Philippines

Bachelor of Science in Business Administration major in Management, 1997
Mindanao State University, Marawi City, Philippines

Diploma Sales Management and Marketing, Transworld Education College, Glasgow G3, United Kingdom

Employment History

Visiting Faculty, UAE - University of Science and Technology of Fujairah

2023, Present

DBA Coordinator, UAE/Spain - Westford University College/ UCAM Spain

2020, 2023

Part-time, UAE - IMT Dubai

2018, 2021

Assistant Professor, UAE - Al Ain University (Al Ain Campus)

2018, 2020

Associate Professor, UAE - Al Khawarizmi International College

2013, 2018

Part-Time Faculty, UAE - Canadian University of Dubai

2011, 2013

Senior Lecturer, UAE - American College of Dubai

2010, 2013

Assistant Professor, UAE - Skyline University College

2010, 2011

Senior Lecturer, Oman - Gulf College of Oman an Affiliate of Staffordshire University

2008, 2011

Contact

l.gernal@uof.ac.ae

+97192023408

Dr. Liza Macasukit Gernal

Assistant Professor

Publications
  • Alnagbi, M. A., Aldabbas, H., Gernal, L., Elamin, A. M., & Ahmed, A. Z. (2025). Work engagement and individual work performance in the UAE: the mediating role of work-life balance. Frontiers in Sociology, 10, 1567207.

  • Gilani, S. A. M., Gernal, L., Sergio, R., Tantry, A., Duncan, P., & Smith, A. (2025). Exploring Broadband Adoption amongst Rural Businesses: A Review of the Literature. Emerging Disruptive Technologies for Society 5.0 in Developing Countries: Challenges and Applications, 97-107.

  • Gupta, R. D., Gernal, L., & Ganguly, A. (2025). Too Big to Fail in Real Estate Development in Saudi Arabia. In Emerging Disruptive Technologies for Society 5.0 in Developing Countries: Challenges and Applications (pp. 71-87). Cham: Springer Nature Switzerland.

  • Aldabbas, H., Elamin, A. M., Ahmed, A. Z., & Gernal, L. (2025, March). Assessing Learning Management System success in the UAE universities: how quality measures linked to students' academic performance. In Frontiers in Education (Vol. 10, p. 1554641). Frontiers Media SA.

  • Murthy, M. R., & Gernal, L. (2025). Employee Performance: A Case for an Organization in UAE. Achieving Sustainable Business Through AI, Technology Education and Computer Science: Computer science, business sustainability, and competitive advantage, 1, 289.

  • Murthy, M. R., & Gernal, L. (2024). Work-Life Balance Initiatives to Promote Employee Performance: A Case for an Organization in UAE. In Achieving Sustainable Business through AI, Technology Education and Computer Science: Volume 1: Computer Science, Business Sustainability, and Competitive Advantage (pp. 289-298). Cham: Springer Nature Switzerland.

  • Aldabbas, H., Gernal, L., Ahmed, A. Z. E., & Elamin, A. M. (2024). Building bridges: how women’s relational empowerment is linked to well-being and community embeddedness. Frontiers in Sociology, 9, 1466161.

  • Gernal, L., Tantry, A., Gilani, S. A. M., & Peel, R. (2024). The impact of online learning and soft skills on college student satisfaction and course feedback. In Technology-Driven Business Innovation: Unleashing the Digital Advantage, Volume 1 (pp. 515-528). Cham: Springer Nature Switzerland.

  • Aldabbas, H., Elamin, A. M., Gernal, L., & Ahmed, A. Z. E. (2024). Expatriate Women’s empowerment and well-being: the mediating role of community embeddedness. Migr. Lett., 21, 169-178.

  • Elsaman, H. A., Japos, G. V., Said, D. S., Kousihan, S. K., & Gernal, L. (2023). Effects of New Medical Regulations on Organization’s Performance—Empirical Evidence for Medical Industry in Germany from the Lens of Public Interest Theory. In AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises (pp. 309-323). Cham: Springer Nature Switzerland.

  • Gilani, S. A. M., Tantry, A., Askri, S., Gernal, L., Sergio, R., & Mataruna-Dos-Santos, L. J. (2023, September). Adoption of machine learning by rural farms: a systematic review. In International Conference on Computing and Informatics (pp. 324-335). Singapore: Springer Nature Singapore.

  • Gilani, S. A. M., Copiaco, A., Gernal, L., Yasin, N., Nair, G., & Anwar, I. (2023). Savior or distraction for survival: Examining the applicability of machine learning for rural family farms in the United Arab Emirates. Sustainability, 15(4), 3720.

  • Iyer, S. S., Gernal, L., Subramanian, R., & Mehrotra, A. (2023). Impact of digital disruption influencing business continuity in UAE higher education. Educational Technology Quarterly, 2023(1), 18-57.

  • Gilani, S., Gernal, L., Tantry, A., Yasin, N., & Sergio, R. (2022, March). Leadership styles adopted by Scottish micro-businesses during the COVID-19 pandemic. In International conference on business and technology (pp. 144-156). Cham: Springer International Publishing.

Conference Presentations
  • Guest Speaker, Global Sustainability Through Innovation: Advancing Business, Engineering and Health Sciences (GSIBEH-2K25), PPG Business School, Coimbatore, India

  • Presentor, International Conference on Business and Technology (ICBT Edinburgh'2025), April 12 -13, 2025, University of Edinburgh, UK

  • Presentor, 3rd International Conference on Science, Engineering and Advanced Technology (ICSEAT2024), October 30-31, 2024, Manama - Bahrain

  • Presentor, International Conference on Sustainable Practices in Business and Technology (ICSPBT'2024), December 13-14, 2024, Muscat-Oman